Your Secret Weapon

My Virtue Events team and I are

for crafting stunning, inclusive, and memorable events and weddings.


event curation

Memorable Connections, Intentional Fun

Virtue Events is a premier event planning and consulting team, based out of Durham, NC. As the largest team in the Triangle, we bring creativity, experience and intentionality to every event, project and client.

Our goal is to provide exceptional event management skills and service to ensure our client's desired outcome, no matter if you're planning a wedding, social or corporate event.

"Working with Joye and the team at Virtue was such a pleasure. Joye was really able to listen and help interpret my vision into my dream wedding. Her creativity coupled with her amazing taste made me trust her judgement and I often depended on her sense of style for selecting the venue, invitations and all of the décor details. I will always be grateful to Joye for making my wedding such a joyous occasion."

-Zachary & Robyn Wallace (Virtue Couple)

small business

event consulting

Expert Advice, Exceptional Results

I offer consulting for businesses of all sizes through Virtue Events! I aim to foster an environment of collaboration and creativity, even in the most challenging of situations. My style of consulting creates an intelligent, rigorous and respectful exploration of ideas. I seek to spur clients to expand their awareness of critical issues, employ key decision-making skills; and find innovative ways to meet organizational goals.

"Joye looks at the true goals of you as owner and speaks to your passion for what you do. She shows you how to take that passion and use it to hone in on your ideal market, making sure you optimize your business’ success. Joye has taken Indulge Catering to the next level by pushing us and showing us how to network correctly and holding us accountable for our growth with assignments and off schedule check-ins. Her business knowledge is priceless and her expertise has helped us avoid many pitfalls."

-Precious-Jewel Zabriskie & Jacqueline White (Indulge Catering)

small business

creative direction

Programming Expert, Community Builder

I offer Creative Direction for clients hosting events that are not meeting the expectations of their attendees. With a mixture of consulting and event designing, I lead your team through the event planning process, with a focus on creating memorable experiences that deliver the desired results and increase ROI. This service is custom designed for each client - reach out to discuss your options!

"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."

Scott Adams